- Training
Switzerland experienced a record-breaking summer season in 2023, with a massive influx of American tourists and the gradual return of Chinese visitors, marking a long-awaited recovery after the challenges posed by the COVID-19 pandemic. According to the Federal Statistical Office (FSO), hotel overnight stays reached a new peak, totaling 23.9 million from May to October, surpassing the figures from 2019.
This significant growth in tourism in Switzerland represents both an opportunity and a challenge for the hospitality sector. In this context, the need to invest in the continuous development of hotel staff becomes crucial. Why?
- Retaining existing customers is more profitable than acquiring new ones: Investing in continuous training ensures that each customer receives an exceptional experience. Well-trained teams are the key to customer retention and encouraging frequent returns.
- Satisfied customers are the best advertisement: Continuous training provides employees with the opportunity to acquire new skills, motivating them to provide superior customer service. Satisfied customers become ambassadors, recommending your establishment to others.
- Differentiation through quality: Continuous training allows hotels to distinguish themselves from the competition by offering exceptional services. This helps to strengthen the reputation and appeal of your establishment.
- Businesses fail without continuous training: Companies that neglect continuous training risk not reaching their full potential. Investing in staff skills development is essential for long-term success.
- Reducing talent shortages through employee retention: Faced with talent shortages in Switzerland, continuous training becomes a key lever for retaining employees. By investing in their professional growth, hotels can retain their staff.
- Boosting employee motivation: With a majority of hospitality industry workers belonging to the millennial generation, it is essential to note that 86% of Millennials would stay in a company that invests in their professional development (Gallup). Continuous training enhances employee motivation and loyalty.
- Building a path for leadership: Preparing future leaders is essential for long-term success. A well-designed training program helps employees acquire management skills, thus creating a team of operational leaders.
In conclusion, to thrive in Switzerland’s rapidly expanding hospitality industry, investment in continuous development is a necessity. Together, let’s shape the future of Swiss hospitality by making continuous training a priority.
