Why should we prioritize continuous training? 7 compelling reasons for Swiss hospitality

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Switzerland experienced a record-breaking summer season in 2023, with a massive influx of American tourists and the gradual return of Chinese visitors, marking a long-awaited recovery after the challenges posed by the COVID-19 pandemic. According to the Federal Statistical Office (FSO), hotel overnight stays reached a new peak, totaling 23.9 million from May to October, surpassing the figures from 2019.

This significant growth in tourism in Switzerland represents both an opportunity and a challenge for the hospitality sector. In this context, the need to invest in the continuous development of hotel staff becomes crucial. Why?

  1. Retaining existing customers is more profitable than acquiring new ones: Investing in continuous training ensures that each customer receives an exceptional experience. Well-trained teams are the key to customer retention and encouraging frequent returns.
  2. Satisfied customers are the best advertisement: Continuous training provides employees with the opportunity to acquire new skills, motivating them to provide superior customer service. Satisfied customers become ambassadors, recommending your establishment to others.
  3. Differentiation through quality: Continuous training allows hotels to distinguish themselves from the competition by offering exceptional services. This helps to strengthen the reputation and appeal of your establishment.
  4. Businesses fail without continuous training: Companies that neglect continuous training risk not reaching their full potential. Investing in staff skills development is essential for long-term success.
  5. Reducing talent shortages through employee retention: Faced with talent shortages in Switzerland, continuous training becomes a key lever for retaining employees. By investing in their professional growth, hotels can retain their staff.
  6. Boosting employee motivation: With a majority of hospitality industry workers belonging to the millennial generation, it is essential to note that 86% of Millennials would stay in a company that invests in their professional development (Gallup). Continuous training enhances employee motivation and loyalty.
  7. Building a path for leadership: Preparing future leaders is essential for long-term success. A well-designed training program helps employees acquire management skills, thus creating a team of operational leaders.

In conclusion, to thrive in Switzerland’s rapidly expanding hospitality industry, investment in continuous development is a necessity. Together, let’s shape the future of Swiss hospitality by making continuous training a priority.

Why should we prioritize continuous training? 7 compelling reasons for Swiss hospitality

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